Corporate Identity for Survival

References

Gray, Edmund & Balmer, John. (1998). Managing Corporate Image and Corporate Reputation (CORPORATE IMAGE AND CORPORATE REPUTATION FRAMEWORK; CORPORATE IMAGE AND CORPORATE REPUTATION: DEFINITION; CORPORATE IMAGE AND CORPORATE REPUTATION: DISTINGUISHING CHARACTERISTICS,CORPORATE IMAGE. CORPORATE REPUTATION, CORPORATE IMAGE MANAGEMENT, CORPORATE REPUTATION MANAGEMENT, CORPORATE PERCEPTION) LONG RANGE PLANNING (JOURNAL). Long Range Planning.

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